Who You Ask
Six Stakeholder Groups, Six Questionnaires
Each group gets its own questions, its own link and its own results. Choose the groups that apply and add others later.
Customers
The people and organisations you serve: customers, clients, patients, passengers or beneficiaries.
Why It Matters. The group most organisations already measure, and the one where the trend matters most.
What Is Asked About
- Overall experience and satisfaction
- Quality and reliability
- Ease of dealing with you
- Complaint handling
- Communication and recommendation
People
Everyone who works for the organisation, employed directly or on long-term contract.
Why It Matters. These results often explain the customer results.
What Is Asked About
- Leadership and direction
- Development and recognition
- Workload, tools and conditions
- Trust and autonomy
- Pride and intention to stay
Business & Governing Stakeholders
Owners, boards, regulators and funders: the people the organisation answers to.
Why It Matters. Rarely measured, and asking is itself a sign of governance maturity.
What Is Asked About
- Governance and oversight
- Reporting quality and transparency
- Risk management and compliance
- Delivery against commitments
- Confidence in the future
Society
The communities, authorities and bodies affected by what the organisation does.
Why It Matters. The group most often left unmeasured.
What Is Asked About
- Environmental impact
- Social and economic contribution
- Ethical conduct and public standing
- Community engagement
- Transparency about impact
Partners
The organisations you deliver with: joint ventures, delivery partners, agencies and associations.
Why It Matters. Partners see how the organisation behaves when something goes wrong.
What Is Asked About
- Fairness and balance
- Communication and responsiveness
- Collaboration and problem solving
- Joint innovation
- Mutual value and confidence
Suppliers
The organisations you buy from, from major contractors to local vendors.
Why It Matters. Difficult relationships reach your pricing before they reach anyone's attention.
What Is Asked About
- Clarity of requirements
- Fairness of procurement
- Payment terms
- Day-to-day working relationship
- Feedback and long-term confidence
Start With One or Two Groups
Most organisations add the rest over later cycles. Questions stay stable between cycles, so adding a group never disturbs an existing trend.
Ready to Measure Your Stakeholder Perceptions?
Request access and we will set up your organisation, build your question sets and review them with you.